Looking to enhance the visibility of your Google My Business Profile in local search results? Here are 9 strategies for optimizing your Google Business Profile for improved local SEO results.
For targeted local internet presence as we head towards 2023, having an optimized Google Business Profile is crucial.
Google Business Profile (formerly known as Google My Business or GMB) is a 2014 platform that aims to link customers with the local companies they’re looking for with a few simple clicks.
With an optimized Google business profile, you enhance your chances of being found by more prospective clients in your local region when they search for your company name or the items or services you offer on Google Search or Google Maps.
How to Improve Your Google My Business Profile
Listed below are my 9 techniques for optimizing your Google Business Profile:
1. Make sure to keep your listing up-to-date.
Having an up-to-date Google My Business Profile is critical for SEO and user experience. The current information about your firm, including what appears on your website, should match the information on your Google Business Profile.
NAP consistency (Name, Address, Phone) is a crucial criterion Google considers when determining how the business ranks locally, as is the amount and quality of your online business citations. Higher business information consistency indicates a more trustworthy organization.
Check that the following elements on your Google My Business Profile are up to date and consistent with certain other listings:
- Business name
- Business hours
- Business website
- Brand logo
- Contact details
- Location/s Served
- Phone Number
- Product/service information
Consistent as well as up-to-date business information throughout your web listings will only benefit your local search rankings.
2. Include all relevant information in your listing.
The significance of including relevant info in the listing stems from how search works. Google prioritizes listings that include the most relevant data and places them at the top of local search results for prospective consumers.
Take no chances and don’t rely on your own findings. Your listing should always include basic information about your firm, such as what it does. It should also provide your company’s location or places served, as well as contact information.
Include all of the sites you serve if you run a service area business. You may add places all the way down to the zip code level. Check out these local SEO suggestions for service area businesses if you’re a service area business.
Another critical aspect is to add relevant categories & keywords to your listings whenever feasible. When potential buyers search using keywords linked to your business and offers, the appropriate categories and keywords could help your listing be noticed.
Google, like conventional search engine optimization, assesses hundreds of indicators to surface search results, so it’s a good idea to include as much useful information as possible on your company listings, as well as a link to your website.
Publishing Google Posts through your profile is another option to give useful local information and integrate relevant phrases. To begin, you may try writing local Google Posts once a week to see what type of response you get from your target demographic.
In addition, if you use Google Advertisements, you may link your Google profile to your ad account to add location extensions toward any local ads you run.
3. Monitor and Respond to Reviews
Consumers have a lot of power with online comments and review sites, making their thoughts and reviews critical to a business’s success.
This may be intimidating for businesses, but internet reviews can also be a valuable source of suggestions. Google reviews and other good online reviews may also assist increase your local rankings and are valuable assets to have as part of your local SEO strategy.
There’s no need to panic if you come across a few unfavourable reviews, but make sure to answer as soon as possible without insulting an already unhappy customer.
This generally means requesting to talk with the customer offline so that you may resolve their issue one-on-one rather than in a public online forum. Remember that you will never be ready to satisfy everyone all of the time, so focus on creating loyalty instead.
4. Share images and Photos to Increase Authenticity
More than most company owners and marketers understand, photos aid with Google Profile listing optimization and ranking better on Google Maps.
According to these Google Profile statistics, listings with images are twice as likely as businesses without photos to be rated reliable. Furthermore, these rankings produce around 37% more click-throughs to their website.
5. Allow customers to contact you.
Customers may send messages straight through your local company listing by clicking on a “Chat” button on your Google My Business Profile.
When you enable messaging, prospective consumers may message your company using their Google accounts. When customers receive messages, they may be greeted with customised automated responses.
While enabling this chat function adds a bit more responsibility to your business, it may assist to boost your company’s image, especially if you respond quickly and helpfully. For maximum effectiveness and exposure through your Google Profile listing, maintain message response time under 24 hours.
In today’s world of customer service, faster is frequently better. Depending on your sort of business and client expectations, no one likes to be held waiting for a response, especially consumers who may quickly discover another option if they feel neglected or their communications shelved.
6. Always consult Consumer Insights.
Consumer insights are defined as “the understanding and interpretation of customer data, activities, and feedback into conclusions that may be used to improve product development and customer service.”
These insights can assist business leaders in answering critical issues by providing a deeper knowledge of how customers think.
The Insights area of your Google business dashboard includes useful information about consumer interactions with your profile as well as data you can use to improve the content of your website.
Insights such as the searches people use to locate your business online, a pie graph that indicates how consumers find your business, the number of mobile click-to-call engagements through your listing, click to your site, and more are examples of insights.
7. Include Product or Service Information
The Google Profile’s Products and Services sections make it simple to add more descriptive information about your company’s products. Most firms are qualified to show their offerings as long as they are modest or medium-sized.
When you post information about your products or services to your Google business account, local searchers may click on a tab that displays this information, which can encourage clients to contact you and conduct business with you.
8. Showcase Any Additional Services You Can Provide
If you run a small family-owned resort, for example, the amenities you offer might be the difference between you and a competitor gaining a reservation.
Do you provide washing services? Maybe you have pet-friendly rooms? Be meticulous with your listing information; sometimes it’s the smallest things that result in a conversion, such as a new booking or sale.
9. Improve Reporting on Google Business Profiles
Some of the most popular SEO reporting tools, such as Semrush, have connections that allow you to link your Google My Business Profile to the program and gain extra information.
For optimum understanding, it’s always a good idea to combine your Google My Business Profile analytics with other vital SEO indicators from SEO software.
Final Thoughts: Google Search Optimization
I hope you find the preceding Google Business Profile optimization advice useful for your company. Following these guidelines can assist you in maintaining your company’s online reputation and improving your local search exposure on Google.
This list is a fantastic place to start, but don’t limit yourself to just these ideas. Continue to assess your firm and its customers as they evolve, expand, and adapt.
If you retain an open mind and keep track of consumer information, you’ll find new ways to improve the customer experience and your overall profitability.
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