You probably know that artificial intelligence is changing the game for writers. But you might not realize the scope of this change. Artificial Intelligence is not simply making it easier to identify spelling errors, or automating simple processes like checking for plagiarism. AIs are now able to generate their original content and write essays that are indistinguishable from human authors.
This has enormous consequences for copywriters and other writers who work with words daily. As AI will soon be able to do their job faster, cheaper, and possibly better than they can. This may seem frightening at first glance. After all, what will become of people who make their living through words if machines can do it so much better?
Definitions of artificial intelligence:
Artificial intelligence (AI) refers to the simulation of human intelligence in machines that are programmed to think like humans and mimic their actions. The term may also be applied to any machine that exhibits traits associated with a human mind such as learning and problem-solving.Investopedia
Table of Contents
- Artificial Intelligence Has the Potential to Dramatically Increase Content Quality
- AI Will Help Copywriters Find Their Voice
- AI Will Allow Writers to Focus on What Matters: Creativity
- AI May Eliminate Repetitive Writing Tasks
- AI Will Aid in Finding Targeted Readers
- Conclusion: Bottom line
Artificial Intelligence Has the Potential to Dramatically Increase Content Quality
The rise of artificial intelligence has coincided with a decrease in the quality of content. It’s not a specific trend that can be tied to one cause, but it’s a growing problem. The Internet is cluttered with low-quality content, and finding genuinely valuable information is increasingly difficult. The primary cause for this shift is the fact that the Internet is now predominantly monetized through advertising.
Publishers must continually provide as much low-cost content as possible to satisfy the insatiable appetite of internet marketing campaigns. While content needs to be evergreen and timeless, increasing its shelf life and value to readers. This leads to a situation in which publishers and writers are incentivized to produce as much low-grade content as possible.
AI Will Help Copywriters Find Their Voice
As mentioned above, machines are now able to generate new content. This will come in the form of entirely original pieces of writing, which readers will not be able to distinguish from original pieces. But artificial intelligence also has the potential to help writers tap into their authentic voices. While many writers become successful by following a formula, others cultivate their unique style.
This style might be something as subtle as a certain use of language, or as dramatic as a distinct voice. Some tools can identify these subtler aspects of style, but they only work when a piece of writing is already finished. AI could be programmed to recognize these stylistic choices as they are being made, allowing writers to tap into their unique voices from the very beginning.
AI Will Allow Writers to Focus on What Matters: Creativity
One of the classic tropes of sci-fi is the notion that artificial intelligence will one day break free of human control and attempt to kill us all. But we don’t need to wait for that to happen before artificial intelligence poses a threat to creativity. While AI is currently designed to merely mimic human creativity, there’s no reason to think that it can’t eventually become creative in its own right.
Computer programs already allow people to create their original artwork. Given that AI is always improving, there’s no reason to think that it can’t become more creative than humans are. This could have a significant impact on human creativity, but only if we let it.
AI May Eliminate Repetitive Writing Tasks
The rise of AI has already begun to change the writing industry, especially for lower-paying writers. While certain tasks are still better left to humans, AI can take over many of the repetitive processes that make up a writer’s daily routine. One of the jobs that artificial intelligence is best suited for is the process of fact-checking.
While this is a task that is best left to professionals in many fields, it’s necessary for much of journalism. Another task that artificial intelligence could easily improve upon is the process of editing. While human editors can often detect patterns in human writing that AIs are unable to see, an AI could add this functionality to editing software in the future.
AI Will Aid in Finding Targeted Readers
Writers who work in the field of advertising, marketing, and PR will be able to use artificial intelligence to find their target audience much more quickly than they can today. Today’s ad-targeting techniques are somewhat crude and rely on demographic-based guesses. While these techniques have proven effective, they can be improved with more precise data. This will primarily be achieved through the implementation of blockchain technology.
Blockchain has already proven effective in data collection and storage and will allow advertisers to collect and store more precise data on their customers. Using this data, an AI could create a more accurate picture of its potential customers. This could allow advertisers to collect and store more data than is currently possible.
Conclusion: Bottom line
Artificial intelligence is not going away, and it’s only going to progress further and become even more sophisticated. As AI grows, it will change how we think about and interact with content, both in terms of how it’s created and consumed.
RankIQ – An AI-enabled platform that enables content producers to locate and create material on the highest scoring themes based on Google’s ranking algorithm